Competition of tourist regions: theoretical approaches, methods, and assessment indicators

Abstract

The article deals with the problem of researching the competition among tourist regions. The essence and content of the concepts of competition and competitiveness of tourist regions have been theoretically substantiated and clarified, the specifics and features of competition in tourism have been revealed. The factors determining the competitiveness of the tourist region were determined. The main approaches, methods and indicators for assessing the competitiveness of tourist regions were systematized. Among the researched approaches to assessing the competitiveness of regions, the greatest attention is paid to comprehensive studies. In the course of the research, it was established that the “dogma of one-dimensionality” served as the basis for the majority of rating evaluation methods, which are based on the evaluation of an economic category with a single number, the collapse of a complex of indicators into a single integral. The results of the work prove that complex approaches provide an opportunity to assess the contribution of a specific region to the competitiveness of the country and also the image of the region, other approaches allow to assess the competitiveness within the region.