Current Challenges Facing International Business in the Context of World Change and the Response of Companies

Abstract

The study aims to analyze regulatory strategies that enable international businesses to adapt to dynamic changes in a globalized environment, with a focus on economic sustainability, digital transformation, and environmental responsibility. The goal is to identify effective regulatory approaches that promote business competitiveness and stability in the context of global challenges. Globalization is seen as a multifaceted process that intensifies economic integration and the transnational movement of capital, technology, and innovation, but at the same time creates new risks related to market instability, geopolitical conflicts, and environmental challenges. Regulatory strategies are instruments for managing these processes, promoting the harmonization of standards, reducing trade barriers, and supporting sustainable development. The study demonstrates that effective regulatory strategies, such as harmonization of customs legislation, digital regulation, and environmental taxation, contribute to reducing trade barriers, accelerating e-commerce, and developing a green economy. The study offers a comprehensive approach to analyzing regulatory strategies, emphasizing their role in promoting sustainable development and business adaptation to global changes. Particular attention is paid to innovative financial instruments that transform challenges into opportunities, in particular through the integration of digital technologies and environmental standards. The work fills a gap in the comprehensive study of the relationship between globalization, regulatory policy, and economic sustainability.