Copyright and Intellectual Property in Internet Marketing Amid Crisis

Abstract

In the conditions of constantly increasing competition and rapidly changing digital environments, copyright and intellectual property in internet marketing assume particular significance. This is especially pertinent during periods of crisis when businesses are compelled to resort to new strategies and techniques, including the utilization of innovative marketing approaches to sustain their competitiveness. This article aims to investigate the impact of crisis situations on the utilization of copyright and intellectual property in internet marketing strategies. The primary goal is to analyze and evaluate the effectiveness of applying these rights in the context of crisis and to develop recommendations for optimizing their utilization under conditions of instability.