Optimal strategy determination for the hotel enterprise management

Abstract

This article is devoted to the management approaches of an effective strategy development in the hotel enterprise. Domestic hotel industry companies use short-term development plans, which based on many factors: lack of strategic potential, financing, imperfection of state economic policy, etc. In Ukraine the hotel industry is developing at a slow pace, the obstacle is the political and economic crisis. In crisis conditions, the mechanism of using investment resources aimed at developing a strategy is even more complicated. Therefore, given the current state of the hotel industry, it is substantiated that the strategy for further development of the hotel enterprise (based on the example of the Poseidon hotel complex), which underlies the formation of a portfolio set of corporate strategy. To determine the strategic directions for improving the competitiveness and efficiency of the hotel, was conducted a SPACE analysis. The characteristic features of the Poseidon hotel environment are an attractive and relatively stable industry. The hotel company was offered to use an aggressive strategy that involves taking new positions in the market while maintaining its existing market share and finding new competitive advantages. Based on the portfolio implementation set of the corporate strategy on the example of the Poseidon hotel, modern methods combination of leadership and management of the hotel enterprise.