Modern trends, mechanismsand prospects for the developmentof tourist regions of Ukraine

Abstract

The purpose of the article is to study the trends, mechanisms and prospects for the development of tourist regions of Ukraine. The conducted research made it possible to identify important elements of the organizational and economic mechanismof the development of tourist regions: methods of an effective marketing strategy for promoting a tourist product on themarket, compliance with the legislative framework and administrative apparatus, as well as methods of foreign economicactivity. in the tourism industry, attracting investments, etc. Scientific research made it possible to determine the main components of risk management strategies and measuresin the tourism activity of the region, namely risk assessment, planning and preparation, monitoring system, informationsecurity, cooperation with industry partners, insurance and financial measures, social interaction. In the course of thestudy, the authors also proposed the following stages of adaptation of the organizational and economic mechanism ofthe development of the tourist region: strategic planning, digital transformation, infrastructure development, publicparticipation, sustainability and responsibility.