The use of new media in the process of conducting information wars: a sociological aspect

Abstract

The relevance of this topic is primarily related to the current situation of communication processes in the information space, which are to some extent based on traditional and modern media. The purpose of the article was to analyze the specifics of using the latest media in the process of waging information wars. The conducted research showed us the influential nature of the information society in which we live. There has been a change in the focus of attention on the formation of the information flow: while earlier information was provided to society for the purpose of informing, today the vector has changed to the manipulation of mass consciousness ‘in favor’ of the social customer. The results of the theoretical analysis of trends in the influence of the latest media on public opinion in the process of waging an information war allow us to draw the following conclusions: 1. The fact of transformation (and not extinction) of traditional media channels (radio, television, print media, the Internet in its traditional sense) has been revealed and confirmed. 2. The conducted analysis proved that the key place in the conduct of the information war is occupied by the latest media channels, and the key ones among them are the following: Twitter, Facebook, Instagram, Telegram, and TikTok. 3. The importance of the ability to resist the manipulative information flows received by society in the process of waging an information war has been proven.