Роль публичной дипломатии в международных отношениях

Abstract

The article provides analysis of the development of modern diplomacy, international relations. The factors that have led to revival of the term of public diplomacy have been also analyzed in the article. The authors analyze the influence of the modern information technologies (the Internet, social networks) and the media on the development of diplomacy in general. The research emphasizes the fact that public diplomacy is a vivid example of applying soft power in international relations, being also applied in the context of smart power. The researchers provide Ukrainian translation equivalents of the English term of public diplomacy and offer the most correct choices for their application and use. Peculiarities of old and new public diplomacy are under consideration.