FEATURES OF APPLICATION OF INNOVATIVE DEVELOPMENT STRATEGIES IN INTERNATIONAL ENTERPRISE

Abstract

The issues of supporting the development of an innovative development strategy in the system of international entrepreneurship, provides a thorough description of the management models for developing an innovative development strategy in the framework of the growth directions of international entrepreneurship potential are investigated in the article. The components of the strategy for innovative development of entrepreneurship are determined. The mechanism for the interaction of innovation policy in entrepreneurial activity when developing a strategy is proposed. The management sequence of the formation of innovation policy in the system of international entrepreneurship in the form of logical and structural stages is highlighted.