Regional features of implementing global business models in the context of digitalization: the technological imperative of modern integration processes

Abstract

The article investigates the technological imperative of modern integration processes as a new logic of international economic interaction, according to which technological compatibility, access to digital infrastructure, and participation in platform ecosystems increasingly determine the possibilities for economic inclusion of countries and companies in global processes. It is proven that international organizations perform the function of institutional coordination, facilitating the development of common standards for the compatibility of digital markets and mechanisms for the cross-border dissemination of new business models. The contradictory nature of the digitalization processis revealed: while it unifies the technological principles of business organization through globally scalable platforms and algorithmic services, it simultaneously reinforces the significance of regional institutional contexts in which these technological solutionstake concrete form. The article concludes that global business models should be viewed as technologically universal yet institutionally and regionally differentiated forms of organizing economic activity, and that competitiveness is increasingly determined not only by access to resources and markets but also by the capacity to embed within global digital infrastructures through region-specific mechanisms for the economic implementation of global business models.