http://repository.mu.edu.ua/jspui/handle/123456789/4447 Tue, 04 Aug 2026 11:44:54 GMT 2026-08-04T11:44:54Z http://repository.mu.edu.ua/jspui/handle/123456789/10925 Название: Strategic Priorities for the Recovery of Ukraine’s Domestic Tourism Product in the Context of Digital Transformation and Smart Technologies Integration Авторы: Bondarenko, L.; Tokareva, Valentyna; Horiunova, Kateryna Краткий осмотр (реферат): The article presents an applied model for the digital transformation of domestic tourism in Ukraine. The proposed framework takes into account spatial characteristics, technological capabilities, and the organizational and economic conditions of the industry. The main objective of the study is to develop mechanisms for integrating intelligent technologies into programs for restoring the national tourism product. A matrix for the priority implementation of intelligent technologies was developed, making it possible to forecast the organizational and economic consequences of digitalization. An architectural model of a national intelligent platform was proposed. The system integrates tools for personalized route planning, electronic booking, route safety verification, and geonavigation. An important component is the analysis of large data sets. A conceptual model of an intelligent tourism destination was developed. It is based on Internet of Things networks, artificial intelligence algorithms, and virtual and augmented reality technologies. An organizational and economic mechanism for implementing digital innovations was proposed. The obtained results have practical value. Public authorities and local governments can apply the proposed solutions to accelerate the recovery of domestic tourism. Tourism enterprises and investors will be able to use the findings to increase the economic returns of territorial communities. Описание: Bondarenko L., Tokareva V., Horiunova K. Strategic Priorities for the Recovery of Ukraine’s Domestic Tourism Product in the Context of Digital Transformation and Smart Technologies Integration // Social Development: Economic and Legal Issues. 2026. No. 16. Р. 1–10. DOI: 10.70651/3083-6018/2026.4.09 Thu, 01 Jan 2026 00:00:00 GMT http://repository.mu.edu.ua/jspui/handle/123456789/10925 2026-01-01T00:00:00Z http://repository.mu.edu.ua/jspui/handle/123456789/10637 Название: Resilience of tourism destinations in the context of contemporary crisis governance Авторы: Stoyka, Andriy; Horiunova, Kateryna Описание: Stoyka A., Horiunova K. Resilience of tourism destinations in the context of contemporary crisis governance // Актуальні проблеми науки та освіти : зб. матеріалів XXVІІІ підсумкової наук.-практ. конф. викладачів МДУ, м. Маріуполь, 24 лют. 2026 р. / за заг. ред. Т. В. Марени ; Маріуп. держ. ун-т. Київ : МДУ, 2026. С. 315–317. Thu, 01 Jan 2026 00:00:00 GMT http://repository.mu.edu.ua/jspui/handle/123456789/10637 2026-01-01T00:00:00Z http://repository.mu.edu.ua/jspui/handle/123456789/10228 Название: Globalization and Regulatory Management Strategies: Adapting to Changes in International Business Авторы: Morozov, V.; Domrachov, A.; Kharchenko, O.; Bilousova A.; Horiunova, Kateryna Краткий осмотр (реферат): Global integration is a way of modernising and transforming economic processes, mitigating the risks of technical and technological backwardness, actively integrating foreign investment, and increasing the competitiveness of producers of goods and services in connection with access to global markets and creating new jobs. This article reveals adaptation strategies in the international business environment in the context of globalisation and regulatory dynamics. The study examines modern concepts of the relationship between globalisation, economic development and environmental sustainability. The functionality of financial innovations in promoting sustainable development is studied. Particular attention is paid to companies' adaptation strategies to new challenges that successfully transform into opportunities. The potential for comprehensive integration of innovative financial instruments and political strategies in the context of globalisation that promote sustainable development is substantiated. The necessity of international cooperation to harmonise the balance between economic progress and responsibility for pollution is highlighted. The author examines legislative initiatives and corporate social responsibility programmes in pollution. It is proved that the effectiveness of a particular strategy is determined by the political and economic context, the level of innovation and technological development, and public awareness of regulatory strategies and globalisation. Описание: Morozov V., Domrachov A.. Kharchenko O., Bilousova A., Horiunova K. Globalization and Regulatory Management Strategies: Adapting to Changes in International Business // Journal of Information Systems Engineering and Management. 2025. Vol. 10(9s). P. 35–42. Wed, 01 Jan 2025 00:00:00 GMT http://repository.mu.edu.ua/jspui/handle/123456789/10228 2025-01-01T00:00:00Z http://repository.mu.edu.ua/jspui/handle/123456789/10227 Название: Introduction of Digital Technologies into the Management of Tourism Companies: Problems and Development Opportunities Авторы: Khud, V.; Horiunova, Kateryna; Skidanov, O.; Taranenko, H. Краткий осмотр (реферат): In the context of globalization and rapid digital development, the tourism industry is experiencing profound transformations in business models and customer interactions. Digitalization has become a key driver of competitiveness and efficiency, a process accelerated by the COVID-19 pandemic. This study examines the impact of digital technologies on tourism, focusing on contemporary approaches to digital transformation in the sector. The methodology includes analysis of academic literature, statistical data, and practical cases of digital adoption. The results indicate that tools such as online booking platforms, mobile applications, social media, and personalization systems enhance productivity and customer experience, expand service offerings, and strengthen customer loyalty. Nevertheless, challenges remain, including information overload, skills shortages, rising costs, intensified competition, and cybersecurity risks. Описание: Khud V., Horiunova K., Skidanov O., Taranenko H. Introduction of Digital Technologies into the Management of Tourism Companies: Problems and Development Opportunities // Revista Administração Em Diálogo. 2025. Vol.27, Special Issue. P. 167–183. Wed, 01 Jan 2025 00:00:00 GMT http://repository.mu.edu.ua/jspui/handle/123456789/10227 2025-01-01T00:00:00Z